Be the Copywriter that Everyone Wants to Work With
If you are a professional copywriter, and market yourself as such, you know how important it is to create and maintain a good reputation for and to develop professional relationships with others who want your services. You need to make yourself stand out among the hundreds of other copywriters who are advertising the same services as you are.
Part of being a professional copywriter that everyone wants to work with is providing drafts to those who are interested in hiring you. In your drafts, you should be sure to include the following:
• Copy structured so that it is relevant and logical
• Copy geared for the audience that will be reading it and that sets the right emotional tone and correct message
• Copy that is original and is not redundant or repetitive
• Copy that goes conforms to the rules of grammar and style of the specific category it is being written for.
• Copy that is tailored for the media it will be appear in. This includes web, radio, TV or print.
It is very important that your client be able to rely on you to deliver what you say you are going to deliver and that you deliver projects on time and manage them well. Make sure that your documents are always concise and clear and are not inconsistent in any way.
If you are looking for ways to organize yourself and be thorough with the methods that you use, here are some guidelines to follow:
• All revisions and drafts should be properly spell checked before you submit them.
• All revisions and drafts should conform to the templates that are created.
• All text documents should contain the proper headers that announce the project name, author, draft number and date.
• All files that you create should be saved according to the standard naming convention.
• All e-mail subject lines should contain the details of the job.
• Any SEO copywriting work should stick to standardized SEO templates.
Following these rules will help you establish good working relationships with your clients and to become the copywriter everyone wants to work with.